PROVISION DEVICE, PROVISION METHOD, AND PROVISION PROGRAM

To allow for providing useful information for planning an advertisement strategy.SOLUTION: An information processing device of the present invention includes a computation unit and a provision unit. The computation unit derives genomic correlation information indicative of a correlation between sear...

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Bibliographische Detailangaben
Hauptverfasser:	TABATA SOICHIRO, YUCHI SHOTA, SHIGEYAMA TADASHI, IMAI YASUE, TAHIRA AKITO, INOUE RYOHEI, KIYOHARA KEIJI, ANDO FUMINORI, INOUE MASAHIRO
Format:	Patent
Sprache:	eng ; jpn
Schlagworte:	CALCULATING COMPUTING COUNTING DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES ELECTRIC DIGITAL DATA PROCESSING PHYSICS SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR
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Beschreibung
Zusammenfassung:	To allow for providing useful information for planning an advertisement strategy.SOLUTION: An information processing device of the present invention includes a computation unit and a provision unit. The computation unit derives genomic correlation information indicative of a correlation between search queries and genetic information of a user on the basis of a search query input history. The provision unit provides an advertiser with the search queries and genomic correlation information corresponding to the search queries as information that can be used as an advertisement targeting condition.SELECTED DRAWING: Figure 2 【課題】広告戦略の立案に有用な情報を提供すること。【解決手段】本願に係る提供装置は、算出部と提供部とを備える。算出部は、検索クエリの入力履歴に基づいて、検索クエリと、ユーザの遺伝子情報との相関性を示すゲノム相関情報を算出する。提供部は、広告のターゲティング条件として設定可能な情報として、検索クエリと、当該検索クエリに対応するゲノム相関情報を、広告主に提供する。【選択図】図２