ADVERTISEMENT DISTRIBUTION CONTROL DEVICE, ADVERTISEMENT DISTRIBUTION CONTROL METHOD, PROGRAM, AND RECORDING MEDIUM

To provide an advertisement distribution control device for controlling effective advertisement distribution by reducing useless cost in the distribution of advertisement content.SOLUTION: An advertisement distribution control device stores log information to an advertisement site in each advertisement for advertising the downloading of an application, classifies an access user to a prescribed attribute on the basis of user information included in the log information. The log information includes user information of the user accessing the advertisement site, an access time, and the existence/nonexistence of the downloading of the application, calculates the number of accessing users in each attribute, and a downloading rate to the number of accessing users, calculates the attenuation factor of the number of accessing users in a prescribed period in each attribute, determines whether a user group of the attribute is a potential user group of an advertisement distribution object from the calculated attenuation factor and a threshold of the prescribed attenuation factor, extracts attributes determined to be a potential user group among attributes as an attribute having high importance as an advertisement distribution object in a descending order of a downloading rate, and transmits an extraction result as advertisement distribution destination information.SELECTED DRAWING: Figure 3 【課題】広告コンテンツの配信において無駄なコストを低減し効果的な広告配信を制御する広告配信制御装置を提供する。【解決手段】アプリケーションのダウンロードを広告する広告ごとに広告サイトへのログ情報を記憶し、ログ情報は広告サイトにアクセスしたユーザのユーザ情報、アクセス時間、アプリケーションのダウンロードの有無を含み、ログ情報に含まれるユーザ情報に基づいてアクセスユーザを規定の属性に分類し、属性ごとにアクセスしたユーザ数、およびアクセスユーザ数に対するダウンロード率を算出し、属性ごとに規定の期間におけるアクセスユーザ数の減衰率を算出し、算出した減衰率と規定の減衰率の閾値とから、属性のユーザ群が広告配信対象の潜在ユーザ群か否かを判定し、属性のうち潜在ユーザ群と判断された属性をダウンロード率が高い順に広告配信対象としての重要性が高い属性として抽出し、抽出結果を広告配信先情報として送信する。【選択図】図３