PRIVILEGE PROVIDING DEVICE AND PRIVILEGE PROVIDING METHOD

To reduce a customer's dissatisfaction about waiting time in a shop.SOLUTION: A privilege providing device 1 comprises: an acquisition unit 121 that acquires a user ID for identifying a customer carrying a portable terminal 4 who visits a shop; a waiting time prediction unit 122 that predicts the customer's waiting time in the shop; a specification unit 123 that specifies the state of use of a service related to the customer's portable terminal 4 on the basis of the user ID; a privilege selection unit 124 that selects a privilege on the basis of the length of the predicted waiting time and the state of use of the service; and a privilege providing unit 125 that provides the selected privilege to the customer.SELECTED DRAWING: Figure 2 【課題】店舗における待ち時間に対する顧客の不満を軽減する。【解決手段】特典提供装置１は、店舗に来店した携帯端末４の顧客を識別するユーザＩＤを取得する取得部１２１と、店舗における顧客の待ち時間を予測する待ち時間予測部１２２と、ユーザＩＤに基づいて顧客の携帯端末４に係るサービスの利用状況を特定する特定部１２３と、予測された待ち時間の長さとサービスの利用状況とに基づいて特典を選択する特典選択部１２４と、選択した特典を顧客に提供する特典提供部１２５と、を備える。【選択図】図２