ADVERTISEMENT DISTRIBUTION DEVICE, ADVERTISEMENT DISTRIBUTION METHOD, ADVERTISEMENT DISTRIBUTION PROGRAM, TERMINAL DEVICE, ADVERTISEMENT DISPLAY METHOD, AND ADVERTISEMENT DISPLAY PROGRAM

PROBLEM TO BE SOLVED: To provide an advertisement distribution device, advertisement distribution method, advertisement distribution program, terminal device, advertisement display method, and advertisement display program capable of further enhancing advertising effects to users.SOLUTION: An advert...

Ausführliche Beschreibung

Gespeichert in:

Bibliographische Detailangaben
Hauptverfasser:	NINOMIYA KAZUHIRO, IRIYAMA TAKAMITSU
Format:	Patent
Sprache:	eng ; jpn
Schlagworte:	ADVERTISING CALCULATING COMPUTING COUNTING CRYPTOGRAPHY DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES DISPLAY DISPLAYING EDUCATION ELECTRIC DIGITAL DATA PROCESSING LABELS OR NAME-PLATES PHYSICS SEALS SIGNS SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR
Online-Zugang:	Volltext bestellen
Tags:	Tag hinzufügen Keine Tags, Fügen Sie den ersten Tag hinzu!

Beschreibung
Zusammenfassung:	PROBLEM TO BE SOLVED: To provide an advertisement distribution device, advertisement distribution method, advertisement distribution program, terminal device, advertisement display method, and advertisement display program capable of further enhancing advertising effects to users.SOLUTION: An advertisement distribution device includes: an advertisement information acquisition unit that obtains first advertisement information showing an advertisement of a commodity of a store positioned within a predetermined distance from a terminal device used by a user; a partial advertisement information acquisition unit that obtains partial advertisement information corresponding to an item specified by the user, from the first advertisement information; an advertisement information generation unit that generates second advertisement information by combining the partial advertisement information; and a transmission unit that transmits the second advertisement information to the terminal device. The advertisement information generation unit generates third advertisement information showing the advertisement of the same commodity as the commodity in another store different from the store and generates advertisement comparison information by combining the second advertisement information and third advertisement information. The transmission unit transmits the advertisement comparison information to the terminal device.SELECTED DRAWING: Figure 2 【課題】ユーザに対する広告効果をより向上させることができる広告配信装置、広告配信方法、広告配信プログラム、端末装置、広告表示方法、および広告表示プログラムを提供すること。【解決手段】ユーザが使用する端末装置から所定距離内に位置する店舗の商品についての広告を示す第１広告情報を取得する広告情報取得部と、前記第１広告情報から、前記ユーザによって指定された項目に対応する部分広告情報を取得する部分広告情報取得部と、前記部分広告情報を合成して第２広告情報を生成する広告情報生成部と、前記第２広告情報を前記端末装置に送信する送信部と、を備え、前記広告情報生成部は、前記店舗とは異なる他の店舗の前記商品と同じ商品についての広告を示す第３広告情報を生成するとともに、前記第２広告情報と前記第３広告情報とを合成することにより広告比較情報を生成し、前記送信部は、前記広告比較情報を前記端末装置に送信する広告配信装置。【選択図】図２