PROGRAM, INFORMATION PROCESSING DEVICE AND INFORMATION PROCESSING METHOD

PROBLEM TO BE SOLVED: To provide a program or the like for supporting an efficient advertisement activity.SOLUTION: This program P causes a computer 1 to acquire advertisement information indicating an advertisement viewing state of commodity or a service, and result information indicating a result...

Ausführliche Beschreibung

Gespeichert in:

Bibliographische Detailangaben
Hauptverfasser:	HIRAO YOSHIAKI, IWASAWA TOSHIMITSU
Format:	Patent
Sprache:	eng ; jpn
Schlagworte:	CALCULATING COMPUTING COUNTING DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES PHYSICS SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR
Online-Zugang:	Volltext bestellen
Tags:	Tag hinzufügen Keine Tags, Fügen Sie den ersten Tag hinzu!

Beschreibung
Zusammenfassung:	PROBLEM TO BE SOLVED: To provide a program or the like for supporting an efficient advertisement activity.SOLUTION: This program P causes a computer 1 to acquire advertisement information indicating an advertisement viewing state of commodity or a service, and result information indicating a result of an advertisement activity, and execute processing for generating correlation information indicating a correlation relationship between the advertisement viewing state and the result on the basis of the advertisement information and the result information. Thus, an appropriate analysis about the advertisement activity is performed so that an efficient advertisement activity can be supported.SELECTED DRAWING: Figure 2 【課題】効率的な広告活動を支援するプログラム等を提供する。【解決手段】本発明に係るプログラムＰは、コンピュータ１に、商品又はサービスの広告視聴状況を示す広告情報と、広告活動の成果を示す成果情報とを取得し、前記広告情報及び成果情報に基づき、前記広告視聴状況と前記成果との相関関係を示す相関情報を生成する処理を実行させることを特徴とする。これにより、広告活動に関して適切な分析がなされ、効率的な広告活動を支援することができる。【選択図】図２