CALCULATION DEVICE, CALCULATION METHOD, AND CALCULATION PROGRAM

PROBLEM TO BE SOLVED: To optimize the distribution number of each advertising content.SOLUTION: A calculation device includes a prediction unit for predicting a total distribution number that is the total number of advertisement content distributed to a distribution destination from a past distribut...

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Hauptverfasser:	NISHIMAKI YUICHIRO, TAGASHIRA YUKIHIRO, SEGA SHINICHIRO, HORINO MASAHARU
Format:	Patent
Sprache:	eng ; jpn
Schlagworte:	CALCULATING COMPUTING COUNTING DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES ELECTRIC DIGITAL DATA PROCESSING PHYSICS SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR
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Beschreibung
Zusammenfassung:	PROBLEM TO BE SOLVED: To optimize the distribution number of each advertising content.SOLUTION: A calculation device includes a prediction unit for predicting a total distribution number that is the total number of advertisement content distributed to a distribution destination from a past distribution record of a plurality of advertisement content whose amount of charging charged by a sponsor has been set, and a calculation unit for calculating a distribution frequency that is the frequency of distribution of each advertisement content according to a total distribution number predicted by the prediction unit and the sum total of the amount of charging that may be created when each advertisement content is distributed.SELECTED DRAWING: Figure 1 【課題】各広告コンテンツの配信数を最適化すること。【解決手段】本願に係る算出装置は、広告主に課金される課金額が設定された複数の広告コンテンツの配信実績から、配信先へと配信される広告コンテンツの総数である配信総数を予測する予測部と、前記予測部が予測した配信総数と、各広告コンテンツを配信した際に生じうる課金額の合計とに応じて、各広告コンテンツを配信する数である配信回数を算出する算出部とを有することを特徴とする。【選択図】図１