INFORMATION PROCESSING DEVICE, INFORMATION PROCESSING PROGRAM, AND INFORMATION PROCESSING METHOD

PROBLEM TO BE SOLVED: To provide an information processing device, information processing program, and information processing method capable of improving the prediction accuracy of advertisement effects.SOLUTION: An information processing device of an embodiment includes: an acquisition unit that ob...

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Hauptverfasser:	AMANO TAKESHI, TANAKA YUSUKE, NISHIMOTO YASUNORI
Format:	Patent
Sprache:	eng ; jpn
Schlagworte:	CALCULATING COMPUTING COUNTING DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES ELECTRIC DIGITAL DATA PROCESSING PHYSICS SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR
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Zusammenfassung:	PROBLEM TO BE SOLVED: To provide an information processing device, information processing program, and information processing method capable of improving the prediction accuracy of advertisement effects.SOLUTION: An information processing device of an embodiment includes: an acquisition unit that obtains user information including the number of distributions for each advertisement content for a user who is an advertisement distribution target; and a prediction unit that predicts advertisement effects for the case of distributing advertisement contents to the user, for each of the advertisement contents, on the basis of the user information obtained by the acquisition unit.SELECTED DRAWING: Figure 1 【課題】広告効果の予測精度を向上させることができる情報処理装置、情報処理プログラムおよび情報処理方法を提供する。【解決手段】実施形態の情報処理装置は、広告配信対象となるユーザに対する広告コンテンツごとの配信数を含むユーザ情報を取得する取得部と、取得部によって取得されたユーザ情報に基づいて、ユーザへ広告コンテンツを配信した場合の広告効果を広告コンテンツごとに予測する予測部と、を備える。【選択図】図１