VISITOR TERMINAL, DISPLAY PLAN DETERMINATION METHOD, PROGRAM AND LOG SERVER

PROBLEM TO BE SOLVED: To prevent opportunity loss by flexibly editing a content according to attributes of a user.SOLUTION: A visitor terminal (1) includes: a communication unit (12) that, in response to an access to a Web page, outputs an ID to a segment data provision server (6) and acquires segme...

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Bibliographische Detailangaben
Hauptverfasser: TAKINO YUGO, SAKATA MAKOTO, SUDO KENJI, TAKAGI YUZO, TANIWAKI DAISUKE
Format: Patent
Sprache:eng ; jpn
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Zusammenfassung:PROBLEM TO BE SOLVED: To prevent opportunity loss by flexibly editing a content according to attributes of a user.SOLUTION: A visitor terminal (1) includes: a communication unit (12) that, in response to an access to a Web page, outputs an ID to a segment data provision server (6) and acquires segment data corresponding to the ID; and a determination unit (14) that selects which one of a plurality of plans should be displayed as a Web page for each segment represented by the segment data and determines a plan to be displayed on the basis of a selection result and past achievements for each of the plurality of plans.SELECTED DRAWING: Figure 1 【課題】ユーザの属性に応じてコンテンツを柔軟に出し分けることによって機会損失を防ぐ。【解決手段】訪問者端末(1)は、ウェブページにアクセスしたことに応答してIDをセグメントデータ提供サーバ(6)に出力し、IDに対応するセグメントデータを取得する通信部(12)と、セグメントデータが示すセグメント毎に複数の案のいずれをウェブページとして表示すべきかを選択して、選択の結果と複数の案毎の過去の成績とに基づいて、表示すべき案を決定する決定部(14)とを備える。【選択図】図1