EXTRACTION DEVICE, EXTRACTION METHOD, AND EXTRACTION PROGRAM

PROBLEM TO BE SOLVED: To enhance advertisement effects.SOLUTION: An extraction device includes an acquisition unit and an extraction unit. The acquisition unit obtains the behavior histories of users that are distribution candidates of a content. The extraction unit extracts a target user expected t...

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Hauptverfasser:	OKURA SHUMPEI, TASHIRO TAKASHI
Format:	Patent
Sprache:	eng ; jpn
Schlagworte:	CALCULATING COMPUTING COUNTING DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES ELECTRIC DIGITAL DATA PROCESSING PHYSICS SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR
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Beschreibung
Zusammenfassung:	PROBLEM TO BE SOLVED: To enhance advertisement effects.SOLUTION: An extraction device includes an acquisition unit and an extraction unit. The acquisition unit obtains the behavior histories of users that are distribution candidates of a content. The extraction unit extracts a target user expected to do a specific behavior, on the basis of a behavior history specified by a provider of the content out of the behavior histories obtained by the acquisition unit. For example, the extraction unit extracts the target user by using a model for determining the similarity between a user who did the specific behavior and the target user expected to do the specific behavior, on the basis of the behavior history specified by the provider.SELECTED DRAWING: Figure 1 【課題】広告効果を高めること。【解決手段】本願に係る抽出装置は、取得部と、抽出部とを備える。取得部は、コンテンツの配信候補であるユーザの行動履歴を取得する。抽出部は、取得部によって取得された行動履歴のうちコンテンツの提供主が指定する行動履歴に基づいて、特定の行動をすることが予測される対象のユーザを抽出する。例えば、抽出部は、提供主が指定する行動履歴に基づいて、特定の行動をしたユーザと、特定の行動をすることが予測される対象のユーザとの類似度を判定するモデルを用いて対象のユーザを抽出する。【選択図】図１