ADVERTISEMENT SERVER, ADVERTISEMENT SYSTEM AND ADVERTISEMENT TRANSMISSION METHOD

PROBLEM TO BE SOLVED: To display an advertisement high in advertisement effect relative to many contents.SOLUTION: An advertisement server 3 comprises: an advertisement information storage unit 312 that sores advertisement information and attribute information indicative of an attribute of the adver...

Ausführliche Beschreibung

Gespeichert in:

Bibliographische Detailangaben
Hauptverfasser:	KUMADA YUKIHIRO, KITAYOSHI TATSUYA, MORIOKA KOICHI
Format:	Patent
Sprache:	eng ; jpn
Schlagworte:	ADVERTISING CALCULATING COMPUTING COUNTING CRYPTOGRAPHY DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES DISPLAY DISPLAYING EDUCATION LABELS OR NAME-PLATES PHYSICS SEALS SIGNS SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR
Online-Zugang:	Volltext bestellen
Tags:	Tag hinzufügen Keine Tags, Fügen Sie den ersten Tag hinzu!

Beschreibung
Zusammenfassung:	PROBLEM TO BE SOLVED: To display an advertisement high in advertisement effect relative to many contents.SOLUTION: An advertisement server 3 comprises: an advertisement information storage unit 312 that sores advertisement information and attribute information indicative of an attribute of the advertisement information in association with each other; an acquisition unit 321 that acquires information relating to a common display menu to be displayed commonly on a display content to be displayed by a common menu display module installed in a terminal 1; an identification unit 322 that identifies an attribute of the common display menu on the basis of the information relating to the common display menu; a selection unit 323 that selects the advertisement information from the advertisement information storage unit 312 on the basis of the identified attribute of the common display menu; and an advertisement transmission unit 324 that transmits the selected advertisement information to the terminal 1. 【課題】多くのコンテンツに対して広告効果の高い広告を表示させる。【解決手段】広告サーバ３は、広告情報と、当該広告情報の属性を示す属性情報とを関連付けて記憶する広告情報記憶部３１２と、端末１に組み込まれた共通メニュー表示モジュールにより表示される、表示コンテンツに共通して表示される共通表示メニューに関する情報を取得する取得部３２１と、共通表示メニューに関する情報に基づいて、共通表示メニューの属性を特定する特定部３２２と、特定した共通表示メニューの属性に基づいて、広告情報記憶部３１２から広告情報を選択する選択部３２３と、選択された広告情報を端末１に送信する広告送信部３２４とを備える。【選択図】図７