INFORMATION PROVIDING DEVICE AND PROGRAM

PROBLEM TO BE SOLVED: To promote purchase of commodities by enhancing customer's convenience by providing commodity information required by a customer from an electronic shelf label to a customer's portable terminal.SOLUTION: An electronic shelf label 1 is configured by comprising: a CPU (Central Processing Unit) 10; an input part 11 having a recipe key and a traceability key; a display part 12 for displaying a commodity price; a radio communication part 13; a RAM (Random Access Memory) 14; a storage part 15 for storing commodity information such as recipe information and traceability information; and a near field communication part 16 for communicating with a customer's portable terminal. In response to instruction operation of the input part 11 by a customer or a response from the portable terminal, the commodity information such as the recipe information or the traceability information stored in the storage part 15, is transmitted to the customer's portable terminal by the near field communication part 16. 【課題】顧客が必要とする商品情報を電子棚札から顧客の携帯端末に提供し、顧客の利便性を高め、商品の購入を促進する。【解決手段】電子棚札１は、ＣＰＵ（Central Processing Unit）１０と、レシピキーやトレーサビリティキーを有する入力部１１と、商品価格を表示する表示部１２と、無線通信部１３と、ＲＡＭ（Random Access Memory）１４と、レシピ情報，トレーサビリティ情報等の商品情報を記憶する記憶部１５と、顧客の携帯端末と通信する近距離通信部１６とを備えて構成されており、顧客による入力部１１の指示操作あるいは携帯端末からの応答に応じて、記憶部１５に記憶されたレシピ情報あるいはトレーサビリティ情報等の商品情報を近距離通信装置１６により顧客の携帯端末に送信する。【選択図】 図２