PREFERENCE EVALUATION METHOD, PREFERENCE EVALUATION DEVICE, AND PREFERENCE EVALUATION PROGRAM

PROBLEM TO BE SOLVED: To appropriately evaluate the preference of a user.SOLUTION: A preference evaluation method includes: a measurement procedure of measuring the skin resistance reaction value of a user with a predetermined interval; a presentation procedure of presenting a plurality of evaluation objects to the user, and then presenting a predetermined evaluation object included in the plurality of evaluation objects; an analysis procedure of analyzing the skin resistance reaction value in a period when the predetermined evaluation object is presented by the presentation procedure among the skin resistance reaction values obtained by the measurement procedure; and an evaluation procedure of evaluating preference to the predetermined evaluation object on the basis of the skin analysis reaction value obtained by the analysis procedure. 【課題】ユーザの嗜好性を適切に評価する。【解決手段】ユーザの皮膚抵抗反応値を所定間隔で測定する測定手順と、前記ユーザに複数の評価対象を提示した後、前記複数の評価対象に含まれる所定の評価対象を提示する提示手順と、前記測定手順により得られた前記皮膚抵抗反応値のうち、前記提示手順により前記所定の評価対象を提示した期間における前記皮膚抵抗反応値を解析する解析手順と、前記解析手順により得られた前記皮膚解析反応値に基づき、前記所定の評価対象に対する嗜好性を評価する評価手順とを有することにより上記課題を解決する。【選択図】図３