ADVERTISEMENT SPACE DISTRIBUTION DEVICE

PROBLEM TO BE SOLVED: To provide an advertisement space distribution device capable of preferentially distributing an advertisement space to an advertiser contributing to the increase of game participants.SOLUTION: An advertisement space distribution device includes: an allocation means which assigns a selected prize gift to a game participant having most acquired points acquired in a participated game regarding to the prize gift selected by the game participant among prize gifts provided by advertisers; a prize gift point impartment means which imparts a prize gift point according to an acquired point required to assign a prize gift to the advertiser providing the prize gift; and an advertisement space successful bid means which makes an advertiser with most bid prize gift points make a successful bid for an advertisement space among advertisers who offer a bid. 【課題】ゲーム参加者の増大に寄与する広告主に広告枠を優先的に配分することができる広告枠配分装置を提供する。【解決手段】広告主から提供された景品のうちゲーム参加者が選択した景品につき、参加したゲームにおいて獲得した獲得ポイントがより多いゲーム参加者に前記選択した景品を割り当てる割当手段と、景品が割り当てられるのに要した獲得ポイントに応じた景品ポイントを、当該景品を提供した広告主に付与する景品ポイント付与手段と、入札した広告主のうち、入札景品ポイントがより多い広告主に広告枠を落札させる広告枠落札手段と、を具備している。【選択図】 図１