INFORMATION GENERATION DEVICE, INFORMATION GENERATION METHOD, INFORMATION GENERATION PROGRAM AND RECORDING MEDIUM

PROBLEM TO BE SOLVED: To generate display information to be used for display of a Web page so that a display mode of an element constituting the Web page becomes a mode suitable for a user even when a user does not perform a setting operation.SOLUTION: An information generation device generates display information which is used for display of a Web page and shows a display mode of an element constituting the Web page, and includes: storage means for storing relevant information showing explanation information to be displayed on a certain Web page and an element relevant to the explanation information by associating them with each other as explanation regarding service to be provided through the Web page; recording means for recording history information showing the explanation information browsed by a user; generation means for generating display information so that a display mode of an element relevant to the explanation information shown by the recorded history information is different from a display mode at an initial state among elements constituting the Web page to be displayed on a terminal to be utilized by the user based on the relevant information; and transmission means for transmitting the generated display information to the terminal.