VARIABLE ADVERTISEMENT DISPLAY DEVICE

PROBLEM TO BE SOLVED: To provide a variable advertisement display device in which horizontal scrolling is possible by allowing conversion of an advertisement display surface without utilizing a self-weight drop.SOLUTION: A variable advertisement display device comprises: a housing 8 having a display aperture 19; an upper guide rail 25 which is placed on a ceiling surface 21 of the housing 8 and has an upper endless path 23; a lower guide rail 26 which is placed on a bottom surface 22 of the housing 8, has a lower endless path 24 and is opposite to the upper guide rail 25; variable advertisement display blocks 30 having support pieces 31 which are led on the upper endless path 23 and the lower endless path 24 without turning; a first driving shaft 14 and a second driving shaft 16 performing a synchronous rotation at inside both ends of the upper endless path 23 and the lower endless path 24; a transfer wheel 36 being fixed to the first driving shaft 14 and the second driving shaft 16 concentrically and transferring the variable advertisement display blocks 30; notches 39 being shaped on the upper guide rail 25 and the lower guide rail 26 and permitting rotations of the support pieces 31; and display converting spring members 40 ejecting from the notches 39 and changing advertisement display surfaces 33 by turning the variable advertisement display blocks 30.