ADVERTISEMENT EFFECT MEASUREMENT DEVICE AND ADVERTISEMENT EFFECT MEASUREMENT SYSTEM

ADVERTISEMENT EFFECT MEASUREMENT DEVICE AND ADVERTISEMENT EFFECT MEASUREMENT SYSTEM

PROBLEM TO BE SOLVED: To provide an advertisement effect measurement device and an advertisement effect measurement system for increasing the accuracy of advertisement effect measurement by detecting only an original customer as the target of advertisement.SOLUTION: An advertisement effect measureme...

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Bibliographische Detailangaben
1. Verfasser: ASAMI TOMOHIRO
Format: Patent
Sprache:eng
Schlagworte:
CALCULATING
COMPUTING
COUNTING
DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES
PHYSICS
SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR
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Zusammenfassung:PROBLEM TO BE SOLVED: To provide an advertisement effect measurement device and an advertisement effect measurement system for increasing the accuracy of advertisement effect measurement by detecting only an original customer as the target of advertisement.SOLUTION: An advertisement effect measurement device 1 includes: a face featured value extraction part 103 for extracting the face featured value of a person; an identical person specification part 115 for specifying an identical person from the face featured values, and for outputting the person information of the person; a time analysis part 108 for generating time information relating to an appearance time included in the person information from the identical person specification part 115; a time information evaluation part 109 for evaluating the time information from the time analysis part 108, and for generating customer information by selecting the person as a customer based on the evaluation; and an advertisement effect analysis part 110 for analyzing the customer information from the time information evaluation part 109, and for generating advertisement effect information.