DATA MINING FOR SPECIFYING REACTION OF ONLINE USER TO BROADCAST MESSAGE

PROBLEM TO BE SOLVED: To limit advertisements so that advertisement effect is enhanced and the advertisements reach consumers who have interest.SOLUTION: In a system connected to a network, a method and a device for measuring advertisement effect includes the steps of: broadcasting an advertisement...

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Bibliographische Detailangaben
Hauptverfasser:	ANDERSON JOHN, ANJALI DANJU, MIGUEL CAMPO-REMBADO, ANDREW P WITKIN, CAMERON DAVIS
Format:	Patent
Sprache:	eng
Schlagworte:	CALCULATING COMPUTING COUNTING DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES ELECTRIC DIGITAL DATA PROCESSING PHYSICS SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR
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Beschreibung
Zusammenfassung:	PROBLEM TO BE SOLVED: To limit advertisements so that advertisement effect is enhanced and the advertisements reach consumers who have interest.SOLUTION: In a system connected to a network, a method and a device for measuring advertisement effect includes the steps of: broadcasting an advertisement at broadcast time; monitoring at least one social network or other online forums after the broadcast time; performing filter processing on social network traffic to identify messages responding to the broadcast advertisement, and performing filter processing on search engine queries to identify such a query, or performing filter processing on such other traffic inputs; specifying a start time of at least a plurality of inputs considered as responses to the broadcast advertisement; specifying at least one demographic of at least the plurality of inputs considered as the responses to the broadcast advertisement.