ADVERTISEMENT SYSTEM LINKED WITH GUIDANCE

PROBLEM TO BE SOLVED: To timely display an advertisement content drawing much more attention of a user when the user arrives at an electronic advertisement device, as compared with a conventional system. SOLUTION: Search keywords, terminal ID, position information, and search time of the user are ob...

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Bibliographische Detailangaben
1. Verfasser:	HIRAI TAKAFUMI
Format:	Patent
Sprache:	eng
Schlagworte:	ADVERTISING CALCULATING COMPUTING COUNTING CRYPTOGRAPHY DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES DISPLAY DISPLAYING EDUCATION ELECTRIC DIGITAL DATA PROCESSING GYROSCOPIC INSTRUMENTS LABELS OR NAME-PLATES MEASURING MEASURING DISTANCES, LEVELS OR BEARINGS NAVIGATION PHOTOGRAMMETRY OR VIDEOGRAMMETRY PHYSICS SEALS SIGNALLING SIGNS SURVEYING SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR TESTING TRAFFIC CONTROL SYSTEMS
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Beschreibung
Zusammenfassung:	PROBLEM TO BE SOLVED: To timely display an advertisement content drawing much more attention of a user when the user arrives at an electronic advertisement device, as compared with a conventional system. SOLUTION: Search keywords, terminal ID, position information, and search time of the user are obtained by a guidance system comprising a portable terminal of the user, a guidance server, a position information transmitter, and the Internet. The advertisement system linked with the guidance server comprises an advertisement management server and the electronic advertisement device. One keyword is selected by evaluating weighted search keywords, and an advertisement content that matches the keyword is reproduced. Estimated time when the user arrives at the electronic advertisement device is calculated on the basis of the user position information, route information, and the position of the electronic advertisement device. The advertisement content is reproduced when the user arrives at the corresponding electronic advertisement device. COPYRIGHT: (C)2011,JPO&INPIT