MERCHANDISE RECOMMENDATION METHOD AND MERCHANDISE RECOMMENDATION DEVICE

PROBLEM TO BE SOLVED: To provide a merchandise recommendation method and a merchandise recommendation device to perform effective recommendation meeting each consumer's consumption sensitivity. SOLUTION: Singing activity history information regarding singing of musical piece data by a plurality of consumers M is stored in a singing activity history database 211 of a storage part 210 of a server 200 in advance. When a keyboard 221 or a mouse 222 on the server 200 is operated by a merchandise recommending person, a control part 201 accesses the singing activity history database 211 and specifies the consumer M by a consumer ID in response to the input operation. Then, the control part determines the consumption diversity regarding the number of times of singing, the number of items, and the number of categories for the whole musical piece data sung by the specific consumer M. Corresponding to the determined degree of consumption diversity, the control part determines the number of recommendations of specific merchandise recommended to the consumer M. Then, the control part outputs the recommended specific merchandise to a portable terminal 400 of the specific consumer M. COPYRIGHT: (C)2011,JPO&INPIT