MARKETING SUPPORT SYSTEM

PROBLEM TO BE SOLVED: To provide a technique for extracting a user matching a previously defined event as a customer for the promotion of a financial merchandise, based on transaction information of the respective users collected through an aggregation service. SOLUTION: A marketing support system 10 is provided with: an account information DB 16 for storing account information of the user in a plurality of financial institutes; an event information DB 20 for defining correspondence relation between a specified event condition and an action content; an aggregation processing part 12 for transmitting the account information of the user to the computers 30, 31 of the respective financial institutes, acquiring the transaction information, and storing the information in a transaction information DB 18; and a marketing processing part 14 for performing processing to determine existence of the event matching the event condition by each user with referring to the transaction information DB 18 and processing to associate the corresponding action content with the user when the event matching the event condition is detected concerning the specified user, so as to output the action content to an external part. COPYRIGHT: (C)2010,JPO&INPIT