METHOD OF COLLECTING MARKET RESEARCH INFORMATION

PROBLEM TO BE SOLVED: To provide a method of collecting market research information on consumers moving through a geographic region. SOLUTION: A geographic database contains data entities that represent geographic features, such as roads, located in a geographic region. Advertising zones are defined...

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Bibliographische Detailangaben
Hauptverfasser:	DOUGHERTY CHRISTOPHER, GUIDO MATTHEW A, UHLIR KURT B
Format:	Patent
Sprache:	eng
Schlagworte:	ADVERTISING APPLIANCES FOR TEACHING, OR COMMUNICATING WITH, THE BLIND,DEAF OR MUTE CALCULATING COMPUTING COUNTING CRYPTOGRAPHY DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES DIAGRAMS DISPLAY EDUCATION EDUCATIONAL OR DEMONSTRATION APPLIANCES ELECTRIC COMMUNICATION TECHNIQUE ELECTRICITY GLOBES GYROSCOPIC INSTRUMENTS MEASURING MEASURING DISTANCES, LEVELS OR BEARINGS NAVIGATION PHOTOGRAMMETRY OR VIDEOGRAMMETRY PHYSICS PLANETARIA SEALS SIGNALLING SURVEYING SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR TESTING TRAFFIC CONTROL SYSTEMS TRANSMISSION WIRELESS COMMUNICATIONS NETWORKS
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Beschreibung
Zusammenfassung:	PROBLEM TO BE SOLVED: To provide a method of collecting market research information on consumers moving through a geographic region. SOLUTION: A geographic database contains data entities that represent geographic features, such as roads, located in a geographic region. Advertising zones are defined within the geographic region. Users of mobile computing platforms are provided with geographically-related services that use the geographic database. As users of the mobile computing platforms travel in the geographic region, the locations of the mobile computing platforms are determined. Demographic information of the mobile computing platform is associated with the position of the mobile computing platform. A market research record identifies which of the mobile computing platforms are located within or passing through one of the advertising zones. COPYRIGHT: (C)2009,JPO&INPIT