TREASURE-TYPE ADVERTISING SYSTEM IN GAME

PROBLEM TO BE SOLVED: To provide a treasure-type advertising system in a game which permits a player to realize a user participating affiliate advertisement model by setting an arbitrarily chosen advertisement in an item when the player's own character throws away the item and abandons the ownership of that and subsequently displaying an advertisement set in a play screen when a character who acquires the item appears in a network game. SOLUTION: The treasure type advertising system in a game permits the player's character to add an arbitrarily chosen advertisement code to the item and throw away the item when the player's character throws away the item in a game field while the player is playing a network game by accessing a server device 3 from a home game machine 1a. When another player's character picks up the item to which the advertisement code is added, the detail of the advertisement is reproduced on the player's communications terminal. Consequently the advertising system permits a user participating affiliate advertisement model to be achieved. COPYRIGHT: (C)2009,JPO&INPIT