AUDIENCE INFORMATION COLLECTION SERVER, AUDIENCE INFORMATION COLLECTING METHOD, AND AUDIENCE INFORMATION TRANSMISSION PROGRAM

PROBLEM TO BE SOLVED: To easily collect audience information for calculating the audience rating of a program, presented as a ground digital broadcast by each broadcast station from a portable communication terminal 10, having a viewing function of the ground digital broadcast. SOLUTION: The method comprises a step of presenting an audience information sending program for generating and sending audience information to a portable communication terminal 10; collecting audience information generated according to the audience information sending program from the portable communication terminal 10; identifying the broadcast station under viewing from the collected audience information; and generating audience rating information from stored audience information, etc. COPYRIGHT: (C)2008,JPO&INPIT