METHOD FOR MEASURING AND CLASSIFYING BRAND POWER OF LEASE PROPERTY

METHOD FOR MEASURING AND CLASSIFYING BRAND POWER OF LEASE PROPERTY

PROBLEM TO BE SOLVED: To provide a useful brand power measuring method for the purpose of brand management of lease property and system therefor. SOLUTION: A reference rent unit cost is calculated from established data of market, and brand power is measured by a simple calculating method that separa...

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Bibliographische Detailangaben
1. Verfasser: TAKANASHI SHIGERU
Format: Patent
Sprache:eng
Schlagworte:
CALCULATING
COMPUTING
COUNTING
DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES
PHYSICS
SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR
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Beschreibung
Zusammenfassung:PROBLEM TO BE SOLVED: To provide a useful brand power measuring method for the purpose of brand management of lease property and system therefor. SOLUTION: A reference rent unit cost is calculated from established data of market, and brand power is measured by a simple calculating method that separates a rent unit cost of a target real estate from the reference. In such a case, all functions necessary as an index for brand management can be achieved while fitting in characteristics of real estate by calculating reference rent unit cost calculation from population having the same attribute as that of the target real estate. COPYRIGHT: (C)2008,JPO&INPIT