PRINTED MEDIUM ACTIVATED INTERACTIVE COMMUNICATION OF MULTIMEDIA INFORMATION, INCLUDING ADVERTISING

PROBLEM TO BE SOLVED: To provide a device for bridging the gap between the virtual multimedia-based Internet world and the physical world of print media. SOLUTION: The invention relates to communicating multimedia information using a scanner 100 for machine-readable code 10 containing link information corresponding to a provider information 600 depicted on a printed medium 50, a user interface 120 for obtaining user input information corresponding to the provider information, a communications bridge for sending the link information and the user input information via a network and a receiver 180 in communication with a scanner, capable of receiving the link information and the user input information and a portal server 200 in communication with the scanner via the network capable of selecting a multimedia information sequence corresponding to the link information and the user input information. COPYRIGHT: (C)2007,JPO&INPIT