ADVERTISING EFFECT EVALUATION SUPPORTING METHOD AND DEVICE

PROBLEM TO BE SOLVED: To provide an advertising effect evaluation supporting device for effectively obtaining an effect of a specific advertising medium. SOLUTION: The number of passerby is counted, and stored in a first storage part, and image data obtained by photographing a person in a predetermi...

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Bibliographische Detailangaben
Hauptverfasser:	FURUSAWA TADAMASA, OSAKI SHIGENARI, KATO TAKENORI, FUKUHARA HIROSHI, ITO NOBORU
Format:	Patent
Sprache:	eng
Schlagworte:	ADVERTISING CALCULATING COMPUTING COUNTING COUNTING MECHANISMS COUNTING OF OBJECTS NOT OTHERWISE PROVIDED FOR CRYPTOGRAPHY DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES DISPLAY DISPLAYING EDUCATION IMAGE DATA PROCESSING OR GENERATION, IN GENERAL LABELS OR NAME-PLATES PHYSICS SEALS SIGNS SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR
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Beschreibung
Zusammenfassung:	PROBLEM TO BE SOLVED: To provide an advertising effect evaluation supporting device for effectively obtaining an effect of a specific advertising medium. SOLUTION: The number of passerby is counted, and stored in a first storage part, and image data obtained by photographing a person in a predetermined range around advertisements with a predetermined time interval are stored in a second storage part, and a face is recognized from the modeling arrangement of the person of the image data stored in the second storage part, and the number of persons facing to advertisements is counted, and information stored in the first storage means and information stored in the second storage are transmitted to a management server, and the display effects of advertisements are evaluated by audience rating from the number of passerby and the number of persons who is recognized to view the advertisements by a management server. COPYRIGHT: (C)2007,JPO&INPIT