SUPPORT SYSTEM FOR PLANNING MEDICAL PRODUCT MARKETING STRATEGY

PROBLEM TO BE SOLVED: To provide a medical product marketing strategy evaluation system, for collecting an investment consumed in research and development, etc., and canceling the complexity of the enterprise, through a proper and simple evaluation of a marketing strategy of a medical product in a latter life cycle period. SOLUTION: A medical product marketing strategy support system for supporting planning of the medical product marketing strategy includes an input means for inputting the product information of the medical product, a storage means for storing the above product information, a discrimination means for discriminating a proper marketing strategy based on the above product information, and an output means for outputting a proposal of the strategy discriminated in the above discrimination means. In the above discrimination means, the discrimination means combines a first to a sixth discrimination means using a variety of parameters discriminated on the basis of the above product information. COPYRIGHT: (C)2006,JPO&NCIPI