ELECTRONIC LEAFLET ADVERTISING SYSTEM

PROBLEM TO BE SOLVED: To provide an efficient electronic leaflet advertising system for changing contents displayed on an electronic leaflet into advertising contents matched with the taste of each member(customer) using an electronic leaflet advertising system through a settlement card in order to arouse the member's interest in purchase. SOLUTION: This electronic leaflet advertising system is characterized by making a medium with electronic advertisements change its advertising contents display according to the personal information of a card, and is provided with an electronic leaflet for displaying advertising contents according to the taste of a consumer, a settlement card for managing purchase history information or a purchase history, and an information terminal for performing settlement, and for communicating with the settlement card over the advertising contents and the purchase history. Not only non-contact communication but also contact communication can be adopted to various information transmitting means with the settlement card and the electronic leaflet and the information terminal. A consumer becomes the member of an organization managed by a leaflet advertising agent, and a credit card company becomes its cooperative enterprise for the settlement of the price of merchandise. Also, a convenience store or the like presents the settlement place and means as a service tie-up store for the place of settlement. COPYRIGHT: (C)2005,JPO&NCIPI