PLANNING SUPPORT METHOD AND PLANNING SUPPORT DEVICE FOR NEW PRODUCT INPUT PLAN

PROBLEM TO BE SOLVED: To support the process of planning the specification of a new product acceptable by many consumers for a product such as a vehicle which requires many kinds because of the presence of various needs, whereas many kinds of products are already provided to the market. SOLUTION: This device comprises a means 8 for storing an evaluation value possessed by a consumer to the level of every attribute of the product that is a product selection factor of the consumer, a means 20 for storing the level of every attribute of the new product, a means 16 for storing the level of every attribute of a competitive product, a means 30 for estimating and calculating the sales number of the new product from the evaluation value possessed by the level of every attribute, the level of every attribute of the new product and the level of every attribute of the competitive product, a means 32 for calculating the cost of the new product, a means 34 for estimating and calculating the business gain of the new product from the calculated sales number of the new product, the sales price of the new product, and the calculated cost of the new product, and a means 36 for outputting the calculated business gain of the new product and an evaluation index. COPYRIGHT: (C)2004,JPO&NCIPI