SYSTEM AND METHOD FOR SELECTING NEWSPAPER ADVERTISEMENT PUBLICATION PLAN

PROBLEM TO BE SOLVED: To totally solve a target reach for every one of a plurality of prefectures. SOLUTION: The system which selects a publication plan optimizing advertisement effect under specified conditions is provided with an input part 11 through which an operator inputs a target reach for every one of prefectures to be optimized, a plurality of kinds of newspapers constituting a publication plan, and the kind of the advertisement for every kind, a publication charge calculation part 12 which calculates the publication charges by the kinds according to the inputted kinds of newspapers and advertisements, an evaluation function setting part 13 which sets evaluation functions of the kind of an optimizing method, parameters, a publication budget, an evaluating method, etc., a processing execution part 14 which performs an optimizing process by GA for a bit array generated by representing whether an advertisement is published as a binary value as to the kinds of newspapers according to the target reach for every prefecture, the publication charges by the kinds of newspapers, and the evaluation functions, and an output part 15 which outputs advertisement effect information as to the publication plan obtained by the optimizing process. COPYRIGHT: (C)2003,JPO