POINT EXCHANGE SYSTEM

PROBLEM TO BE SOLVED: To provide a point exchange system capable of exchanging the point obtained according to purchase price to a prize with a simple structure using no equipment such as card reader in an automatic vending machine. SOLUTION: An automatic vending machine management device 1 returns an ID report mail with an ID described therein as a response to a registration mail, and the automatic vending machine 1 stores the point of this time, after the completion of ID input by a commodity purchaser, in relation to the ID. The automatic vending machine management device 2 collects the point at an optional timing, totals the collected point in ID unit, and transmits, when the collected point reaches a prescribed point exchangeable with the prize, an application guide mail with a prize application format described therein to a service registrant concerned, and returns a prize exchange guide mail with the URL of a digital content related to prize exchange described therein to the service registrant when the receipt of an application mail can be confirmed.