DIRECT MAIL RESPONSE TABULATION ANALYSIS DEVICE

PROBLEM TO BE SOLVED: To provide a DM (direct mail) response tabulation analysis device that verifies the effect of a conducted DM survey and a DM response tendency of customers regarding a specific customer segment. SOLUTION: The above task is solved with a DM response tabulation analysis device, w...

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Bibliographische Detailangaben
1. Verfasser:	MAE YOSHIAKI
Format:	Patent
Sprache:	eng
Schlagworte:	CALCULATING COMPUTING COUNTING DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES PHYSICS SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR
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Zusammenfassung:	PROBLEM TO BE SOLVED: To provide a DM (direct mail) response tabulation analysis device that verifies the effect of a conducted DM survey and a DM response tendency of customers regarding a specific customer segment. SOLUTION: The above task is solved with a DM response tabulation analysis device, which is equipped with a customer database composed of customer master data on which the personal information or the like of customers has been accumulated, usage track record data on which the usage track record of every customer has been tabulated and recorded, and campaign response tabulation data that have recorded the number of responses for the distributed DM, a DM response tabulation/analysis means that reads previous term store usage data, and associates the data with the customer master data to tabulate the campaign response tabulation data, and a DM response display means for displaying the tabulation analysis result, and which tabulates the result of customer's response to DM and displays the tabulated result.