SYSTEM AND DEVICE FOR GUIDING STORE VISITOR DEVICE FOR ACCEPTING RESERVATION, COMMUNICATION EQUIPMENT FOR CUSTOMER, COMPUTER PROGRAM AND RECORDING MEDIUM

PROBLEM TO BE SOLVED: To provide a visiting customer guiding system capable of eliminating a temporal loss, etc., of waiting customers and also realizing quick service to customers in a service providing organization that provides visiting customers with various services. SOLUTION: This system is provided with a visiting customer guiding device 100 for receiving customers C1 and C2 in the service providing organization S, a reservation receiving device 200 for a salesclerk carried by a salesclerk FM and communication units 700 for a customer carried by the customers C1 and C2. The visiting customer guiding device 100 has a reservation information database, a positional information database, a correspondence information database, etc., decides timing for guiding a customer C2 who goes out or the like to the store on the basis of the received reservation information and positional information about the communication unit 700 for a customer and transmits guide information to the communication unit 700 for a customer at the decided timing.