METHOD AND SYSTEM FOR COMMERCIAL MESSAGE RESPONSE RESEARCH AND STORAGE MEDIUM STORED WITH PROGRAM

PROBLEM TO BE SOLVED: To accurately totalize the extent of viewer's response to a CM being broadcasted in real time. SOLUTION: This is a commercial message response researching method which researches the response of a customer 3 to the CM distributed from a broadcasting station 4 to the custom...

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Bibliographische Detailangaben
Hauptverfasser:	KADOWAKI TAMOTSU, SAITO HIROMI, GOTO HIROO, OTAWA MOTOMU
Format:	Patent
Sprache:	eng
Schlagworte:	CALCULATING COMPUTING COUNTING DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES ELECTRIC COMMUNICATION TECHNIQUE ELECTRIC DIGITAL DATA PROCESSING ELECTRICITY PHYSICS PICTORIAL COMMUNICATION, e.g. TELEVISION SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR
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Beschreibung
Zusammenfassung:	PROBLEM TO BE SOLVED: To accurately totalize the extent of viewer's response to a CM being broadcasted in real time. SOLUTION: This is a commercial message response researching method which researches the response of a customer 3 to the CM distributed from a broadcasting station 4 to the customer 3. Data broadcasting contents that the customer 3 can input response information showing the degree of the response to the CM are generated while made to correspond to the CM and the generated contents are transmitted to the broadcasting station 4 (step based upon a function F2). The response information to the CM which is sent form the customer 3 according to the data broadcasting contents distributed from the broadcasting station 4 to the customer 3 is received (step based upon a function F5).