METHOD AND SYSTEM FOR PROVIDING APPLICANT OF BROADCAST CAMPAIGN WITH INCENTIVE

PROBLEM TO BE SOLVED: To make many viewers participate in campaign from a broad viewer layer in the campaign of viewer participating types, such as the questionnaire performed by broadcast media. SOLUTION: Questionnaire data are added and broadcast in a program and an advertisement of digital televi...

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Bibliographische Detailangaben
Hauptverfasser:	NAKAMURA JINNOSUKE, MASAMOTO SATOSHI, SAITO AKIRA, TAKAHASHI NARIFUMI
Format:	Patent
Sprache:	eng
Schlagworte:	BROADCAST COMMUNICATION CALCULATING COMPUTING COUNTING DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES ELECTRIC COMMUNICATION TECHNIQUE ELECTRICITY PHYSICS PICTORIAL COMMUNICATION, e.g. TELEVISION SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR
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Beschreibung
Zusammenfassung:	PROBLEM TO BE SOLVED: To make many viewers participate in campaign from a broad viewer layer in the campaign of viewer participating types, such as the questionnaire performed by broadcast media. SOLUTION: Questionnaire data are added and broadcast in a program and an advertisement of digital television broadcast, a viewer's digital TV set 50 receives it, and an image 54 of the content of the questionnaire is displayed on a screen. The viewer inputs the reply in a questionnaire image, and the data 60 of the reply are transmitted to a surrogate center 30 through a digital broadcasting incoming line network 70 from the TV set 50. The surrogate center 30 collects the reply data from the viewer instead of a campaign implementation enterprise, acquires the viewer's personal information from the point system 20 of the enterprise of a points card with which the viewer is the membership, and sends the collected reply data and the personal information to the campaign implementation enterprise.