RECEIVER AND VIEWER INFORMATION PROCESSOR

RECEIVER AND VIEWER INFORMATION PROCESSOR

PROBLEM TO BE SOLVED: To provide a transmission reception system that transmits information with respect to an operation history conducted by a viewer such as information relating to channel changeover as information denoting channel changeover by the viewer on the receiver and stores and utilizes t...

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Hauptverfasser: TANIGAWA HIDEKAZU, KURETANI NORIHIRO, SUGA HISAYA, KOSHIBA KEIICHI
Format: Patent
Sprache:eng
Schlagworte:
BROADCAST COMMUNICATION
ELECTRIC COMMUNICATION TECHNIQUE
ELECTRICITY
PICTORIAL COMMUNICATION, e.g. TELEVISION
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creator TANIGAWA HIDEKAZU
KURETANI NORIHIRO
SUGA HISAYA
KOSHIBA KEIICHI
description PROBLEM TO BE SOLVED: To provide a transmission reception system that transmits information with respect to an operation history conducted by a viewer such as information relating to channel changeover as information denoting channel changeover by the viewer on the receiver and stores and utilizes the information sets above. SOLUTION: The receiver transmits operation information being information relating to an operation history conducted by a viewer to a viewer information processor. The viewer information processor analyzes the operation information to execute marketing. Furthermore, the viewer information processor provides the operation information to a sponsor 16 to collect a response charges in compensation for the service and restores the collected response charge to viewers or the like that contribute to collection of the operation information so as to promote utility of the transmission reception system of this invention.
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subjects BROADCAST COMMUNICATION
ELECTRIC COMMUNICATION TECHNIQUE
ELECTRICITY
PICTORIAL COMMUNICATION, e.g. TELEVISION
title RECEIVER AND VIEWER INFORMATION PROCESSOR
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