RECEIVER AND VIEWER INFORMATION PROCESSOR

PROBLEM TO BE SOLVED: To provide a transmission reception system that transmits information with respect to an operation history conducted by a viewer such as information relating to channel changeover as information denoting channel changeover by the viewer on the receiver and stores and utilizes t...

Ausführliche Beschreibung

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Bibliographische Detailangaben
Hauptverfasser:	TANIGAWA HIDEKAZU, KURETANI NORIHIRO, SUGA HISAYA, KOSHIBA KEIICHI
Format:	Patent
Sprache:	eng
Schlagworte:	BROADCAST COMMUNICATION ELECTRIC COMMUNICATION TECHNIQUE ELECTRICITY PICTORIAL COMMUNICATION, e.g. TELEVISION
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Beschreibung
Zusammenfassung:	PROBLEM TO BE SOLVED: To provide a transmission reception system that transmits information with respect to an operation history conducted by a viewer such as information relating to channel changeover as information denoting channel changeover by the viewer on the receiver and stores and utilizes the information sets above. SOLUTION: The receiver transmits operation information being information relating to an operation history conducted by a viewer to a viewer information processor. The viewer information processor analyzes the operation information to execute marketing. Furthermore, the viewer information processor provides the operation information to a sponsor 16 to collect a response charges in compensation for the service and restores the collected response charge to viewers or the like that contribute to collection of the operation information so as to promote utility of the transmission reception system of this invention.