MARKETING ANALYSIS SUPPORTING SYSTEM AND RECORDING MEDIUM

PROBLEM TO BE SOLVED: To provide a marketing analysis supporting system, with which accurate analysis/prediction is enabled and the work of article development/demand prediction for a person in charge or the like is supported to be efficiently performed. SOLUTION: An evaluation factor data base 2 stores various evaluation factors provided by the element decomposition of article characteristics from various viewpoints (especially mental side) on the basis of market data provided in various forms, and a unique factor number is added to each of evaluation factors. An evaluation table preparing/editing part 4 prepares an evaluation table by making the various evaluation factors correspondent to respective article data stored in an article data base 3 and checks whether this evaluation table has proper contents or not. On the basis of the data of the checked evaluation table, an analysis/display part 5 prepares/displays a factor map/article map by performing known multivariable analytic processing such as III-class quantification or cluster analysis.