ARTICLE SELLING METHOD

PROBLEM TO BE SOLVED: To provide an article selling method which is high in the efficiency of sales promotion and facilitates management. SOLUTION: In a data base, a 1st data filed B consisting of information on the name, contact place, etc., of customers having article purchase probability is gener...

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Bibliographische Detailangaben
Hauptverfasser: ICHISE FUYUHIKO, YAMANAKA HIROTOSHI, NOGUCHI TOMOKO, YOSHIMURA TOMOKO, HASEGAWA YOSHIMA, MIYANAGA FUJIO, MIYAKE HIROYUKI, ONO SATOSHI
Format: Patent
Sprache:eng
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Zusammenfassung:PROBLEM TO BE SOLVED: To provide an article selling method which is high in the efficiency of sales promotion and facilitates management. SOLUTION: In a data base, a 1st data filed B consisting of information on the name, contact place, etc., of customers having article purchase probability is generated, articles are advertised to customers with purchase probability retrieved from the 1st data field B, and a 2nd data filed C wherein the customers with purchase probability are discriminated depending upon the degrees of article purchase probability is generated according to the reaction of the customers with purchase probability to the advertisements of the articles; and customers with purchase probability are retrieved according to the degrees of article purchase probability recorded in the 2nd data field C are retrieved and the retrieved customers with purchase probability are invited to purchase the articles differently depending upon the degrees of article purchase probability.