FULL-SERVICE RESEARCH BUREAU AND TEST CENTER METHOD AND APPARATUS

FULL-SERVICE RESEARCH BUREAU AND TEST CENTER METHOD AND APPARATUS

A centralized full-service research bureau and test center method and apparatus is provided, which assists a customer, typically a Web product manager, in designing a usability test for typical tasks faced by a visitor to the customer's site. The centralized full-service research bureau and tes...

Ausführliche Beschreibung

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Bibliographische Detailangaben
Hauptverfasser: STEVEN P. KETCHPEL, ARTHUR F. WU
Format: Patent
Sprache:chi ; eng
Schlagworte:
CALCULATING
COMPUTING
COUNTING
DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES
ELECTRIC DIGITAL DATA PROCESSING
PHYSICS
SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR
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Beschreibung
Zusammenfassung:A centralized full-service research bureau and test center method and apparatus is provided, which assists a customer, typically a Web product manager, in designing a usability test for typical tasks faced by a visitor to the customer's site. The centralized full-service research bureau and test center method and apparatus provides proprietary software to administer the usability test to a pre-qualified pool of testers meeting desired demographic constraints. The usability test measures not only the visitor's success in achieving objectives, but also prompts a tester for context-specific feedback ranging from aesthetics to behavior. Statistics are aggregated across the testing population and presented not just as data, but with recommended actions backed up by analysis.