Footwear securing device

An adhesive insert for footwear has adhesive applied to both sides so that the insert attaches to the inside of the footwear and to the wearers foot, sticking the foot to the footwear. The insert has at least one arm part 3 that attach to the inside of the upper of the footwear adjacent to the heel and engage the back and/or sides of the wearers heel. The insert also has a base part 5 that attaches to the inside of the sole of the footwear adjacent to the heel and engages the wearers heel. The arms and the base of the insert are connected by a neck part 4. The insert may be part of a kit with separate adhesive, which may be medical grade adhesive that may be applied by way of a tube container, an aerosol, a squirt bottle, a syringe or a brush.