Vehicle seat side air bag assembly

A vehicle seat (10, Fig.1) comprising a frame 12, a cover 14, and a seat side airbag assembly (16), wherein the seat side airbag assembly includes a chute 18 mounted to the frame and extending to the cover. An airbag 20 is fixed to the chute, with the chute extending between the airbag and the cover, with the chute being attached to the cover. Preferably, the cover includes a seam 64, which may be separable relative to the attachment 22 between the inner surface of the cover and the chute. This attachment could be a hook and loop fastener (24, Fig.5), or utilize an adhesive layer (32). Specifically, the adhesive may be a pressure sensitive adhesive. It is preferred that the chute has a first end 44 fixed to the frame, and a flange 46 extending to the second end 48. A curve in the chute forms a cavity in which the airbag is disposed.