Network entities, a wireless communication system and a method for providing selective features to mobile handsets

Providing selective features from a mobile network operator to mobile handsets, by: at the network operator allocating at least one public land mobile network (PLMN) identifier (ID) to at least one service offered by the mobile network operator, wherein the allocated PLMN ID is distinct from said mobile network operators normal PLMN ID; and assigning that PLMN ID as an Equivalent PLMN (EPLMN) ID only for mobile handsets opted-in for the service to which that PLMN ID is allocated; and at a base station: broadcasting the at least one distinct PLMN ID; and supporting provision of services to mobile handsets on an individual opt-in or opt-out basis in dependence on their assigned EPLMN ID. In this manner, a provision of user control of opt-in or opt-out of particular services is supported, such that individual mobile handsets will discover and access the appropriate base stations to access services and end users are able to control whether their handset automatically provides access to particular services provided by the network operator.