Content servers, and methods of transmitting content items

A content server for transmitting content items for inclusion in a web page. The content server comprises a web interface arranged to receive requests for content items and to transmit content items in response to such requests, and a content provider store arranged to store details of content provi...

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Bibliographische Detailangaben
1. Verfasser:	Tom Barnett
Format:	Patent
Sprache:	eng
Schlagworte:	CALCULATING COMPUTING COUNTING DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES ELECTRIC DIGITAL DATA PROCESSING PHYSICS SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR
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Beschreibung
Zusammenfassung:	A content server for transmitting content items for inclusion in a web page. The content server comprises a web interface arranged to receive requests for content items and to transmit content items in response to such requests, and a content provider store arranged to store details of content providers and, for each content provider, at least one set of one or more properties of a request. The content server further comprises a decision engine arranged, in response to a request for a content item being received by the web interface, to: determine one or more properties of the request; determine a content provider from the content provider store for which the determined properties of the request match a corresponding set of properties for the content provider; and transmit, via the web interface, a content item provided by the determined content provider for inclusion in the web page.