Method and apparatus for determining the capture mode following capture of the content

Capturing content 30 such as images or audio, then, following the capture, determining one or more candidate capture modes based on information associated with the captured content 32 and causing the candidate capture modes to be presented to a user for selection 34. Preferably, after the user selects the candidate capture mode 36, at least part of the content is saved in accordance with the selected mode 38. The content may be captured without initially indicating the capture mode as this will be selected after the capture. In embodiments, the capture modes may be still image or video. Video content is captured in the first instance, ensuring a video opportunity is not missed by the user. Based on an analysis of the captured images, the user is presented with options to save the video, a best still image, an animated graphics interchange format (GIF) file, or an action photo.