Device notification adjustment dependent on user proximity

An aspect provides a method, including: detecting a received communication at a device; detecting, using a device orientation sensor, orientation data relating to device orientation; the orientation data being associated in time with the received communication; determining, using the orientation data, a value for a magnitude of a notification of the received communication; and adjusting, using a processor of the device, the magnitude of the notification of the received communication according to the value. Other aspects are described and claimed.