Wireless data transfer

A method, an apparatus and a computer program for setting up wireless data transfer, comprises monitoring network traffic from an apparatus; determining a context and/or origin of the network traffic; determining and presenting control options for setting up the wireless data transfer, and selecting a control option based on user input; and routing the network traffic. Determining the context or origin may include determining the app which requires an internet connection. The control options may include a choice of data plans or pricing options such as time-dependent or data dependent pricing for the app. The invention allows a user without a contract or data plan with a network to purchase a data connection directly from a mobile device, contextually right for app usage. The method may include authenticating the user before setting up the wireless data transfer.