Method and apparatus for multimedia broadcast multicast service coverage boost

A method of assigning Multimedia Broadcast Multicast Service (E-MBMS) bearers in a Multimedia Broadcast Single Frequency Network (MBSFN) area in a 3GPP compliant wireless communication system is provided. An infrastructure device is operably coupled to a radio access network comprising one or more MBSFN areas, wherein each MBSFN area supports a plurality of E-MBMS bearers for transporting media streams to user equipments (UE). The infrastructure device receives, from a UE, an identifier of a preferred MBSFN area and a request for a boost to the quality of the transmissions. The infrastructure device assigns first and second E-MBMS bearers in an MBSFN area to support a call to the UE, the first and second E-MBMS bearers providing the same information to the UE in their media content streams. The UE may employ application layer time-diversity reception of the media content.