Method and apparatus for determining digital media audibility

Method and apparatus for determining digital media audibility

The audio level experienced by a user of a media player (e.g. FlashRTM, Actionscript, HTML5 element) is determined when media (e.g. digital media, advertisements in a web page) playing on a media player (30) running on a terminal (10) originates from an external media source (e.g. advertising server...

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Hauptverfasser: ADAM LUSTED, BEAU CHESLUK, ROBERT STEWARD, PAUL FREEMAN, MAXIMILLIAN MURPHY, ANTHONY RUSHTON, DANIEL MORSE, RUSSELL IRWIN, GEO CARNCROSS
Format: Patent
Sprache:eng
Schlagworte:
ELECTRIC COMMUNICATION TECHNIQUE
ELECTRICITY
PICTORIAL COMMUNICATION, e.g. TELEVISION
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creator ADAM LUSTED
BEAU CHESLUK
ROBERT STEWARD
PAUL FREEMAN
MAXIMILLIAN MURPHY
ANTHONY RUSHTON
DANIEL MORSE
RUSSELL IRWIN
GEO CARNCROSS
description The audio level experienced by a user of a media player (e.g. FlashRTM, Actionscript, HTML5 element) is determined when media (e.g. digital media, advertisements in a web page) playing on a media player (30) running on a terminal (10) originates from an external media source (e.g. advertising server 70). Activity information (e.g. audio amplitude at different frequencies of audio output) is obtained from the terminal, the terminal media player, and an external source media player associated with the external media source and is analysed to determine the audio level of the media player. The analysis may involve using a model, e.g. a numerical or probabilistic model.
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subjects ELECTRIC COMMUNICATION TECHNIQUE
ELECTRICITY
PICTORIAL COMMUNICATION, e.g. TELEVISION
title Method and apparatus for determining digital media audibility
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