Method and apparatus for determining digital media audibility

The audio level experienced by a user of a media player (e.g. FlashRTM, Actionscript, HTML5 element) is determined when media (e.g. digital media, advertisements in a web page) playing on a media player (30) running on a terminal (10) originates from an external media source (e.g. advertising server...

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Bibliographische Detailangaben
Hauptverfasser:	ADAM LUSTED, BEAU CHESLUK, ROBERT STEWARD, PAUL FREEMAN, MAXIMILLIAN MURPHY, ANTHONY RUSHTON, DANIEL MORSE, RUSSELL IRWIN, GEO CARNCROSS
Format:	Patent
Sprache:	eng
Schlagworte:	ELECTRIC COMMUNICATION TECHNIQUE ELECTRICITY PICTORIAL COMMUNICATION, e.g. TELEVISION
Online-Zugang:	Volltext bestellen
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Beschreibung
Zusammenfassung:	The audio level experienced by a user of a media player (e.g. FlashRTM, Actionscript, HTML5 element) is determined when media (e.g. digital media, advertisements in a web page) playing on a media player (30) running on a terminal (10) originates from an external media source (e.g. advertising server 70). Activity information (e.g. audio amplitude at different frequencies of audio output) is obtained from the terminal, the terminal media player, and an external source media player associated with the external media source and is analysed to determine the audio level of the media player. The analysis may involve using a model, e.g. a numerical or probabilistic model.